The Public Works Department is excited to announce its 2024 Transportation Safety Campaign. Each quarter in 2024 will focus on a different transportation safety theme. Under the campaign slogan – Traffic Safety Starts with Me – the campaign aims to teach all road users how to travel safely and keep each other safe on Beverly Hills streets.
The winter message is, “I respect pedestrians and give them time to cross.” Per California State law, all intersections are legal crossing points (unless signed otherwise) with or without a marked crosswalk. Drivers and cyclists should look for people crossing at intersections and yield to them. Drivers and cyclists should also come to a complete stop when exiting alleys and look for pedestrians before crossing over the sidewalk.
The City continues to distribute free “20 is Plenty, Driving Slower Saves Lives” signs from the 2023 Transportation Safety Campaign to residents to be displayed on the parkway in front of their property. Due to the limited number of signs, only one sign per property is allowed (corner properties may get two signs - one for each side of the property). The signs are available for pick up at the Beverly Hills Public Works building (345 Foothill Road, Beverly Hills, CA 90210) during regular business hours. For questions, please contact (310) 285-2467 or AskPW@beverlyhills.org.
Yard Sign Example:
2023 Transportation Safety Campaign
Below are monthly transportation safety tips from the 2023 Transportation Safety Campaign.
The December Transportation Safety Campaign theme is impaired driving. The message to drivers is, “Celebrate the season responsibly!” Finding a designated driver, hailing a ride, or taking the bus are all options that will help keep you and your neighbors safe after you celebrate with loved ones. Drinking and driving is not worth the risk of harming yourself or others.
The November Transportation Safety Campaign theme is visibility. The message to people walking and biking is, “See and be seen.” When the clocks roll back and the days get darker earlier, it is more challenging for road users to see each other. People walking should keep their eyes up while crossing the street and make eye contact with drivers. Transit riders should wait for the bus in well-lit areas so the driver knows to stop for them and watch their step when boarding the bus. People driving should be more cautious during dusk and dawn and slow down for other people on the street.
As October is City Civility Month, the Transportation Education Safety campaign theme is patience. The message to all road users is: “On wheels or feet, be kind on the street!” You never know when someone is having a bad day, so be patient with your neighbors. Drivers should think before honking and drive like their kids are watching. All road users should slow down for each other.
The September Transportation Safety Campaign theme is traffic safety around schools. The message to drivers dropping off and picking up children is: “Be a ‘roll’ model around our schools. Safe transportation starts with you!” Drivers should obey traffic signs and signals, comply with reduced speed limits in school zones, and stop for any families and kids crossing the street. When loading children, drivers should park legally at the curb instead of double-parking. To avoid congestion at drop-off and pick-up times, parents could try leaving home a couple minutes earlier or biking, walking, or rolling to school.
The August Transportation Safety Campaign theme is the various types of bikeways in Beverly Hills. The message to all residents is, “31 days of bikeways!” Learn about the different types all month long at www.beverlyhills.org/bikes. These include “sharrow” pavement markings in shared travel lanes, bike lanes separated from travel lanes with paint, and “protected” bike lanes separated from travel lanes with a physical barrier. Providing a mix of bikeway types helps to accommodate the needs of cyclists of all ages and levels of comfort in the street.
The July Transportation Safety Campaign theme is stop sign compliance. The message to drivers is, “STOP means STOP.” Taking a couple seconds to come to a complete stop can help save lives, as it reduces your risk of hitting another person on the road. After you fully stop, check that the road is clear before slowly moving through the intersection.
The June campaign theme is speeding. The message to drivers is, “20 is plenty!” Driving 20 MPH on residential streets will help you, your family, and neighbors arrive alive. According to the National Traffic Safety Board, people walking/biking have a 95% survival rate when hit by someone driving at 20 MPH, but only a 15% survival rate when hit by someone driving 40 MPH. Together, we can make our streets a safer place.
As May is National Bike Month, the May campaign theme is bicycle safety. The City reminds cyclists, “Take center stage! People bicycling may use the full lane.” People on bikes are allowed to use the full travel lane if it is not wide enough for a bike and a car to travel safely side-by-side. People driving should yield to people on bikes that are riding in the travel lane.
The City reminds drivers, “Give 3 feet when passing on the street.” When passing a cyclist that is using the full travel lane, always give at least three feet between your car and the person riding. If you cannot give at least three feet, change travel lanes to pass or remain behind the cyclist. These actions give cyclists enough space to avoid any debris in the roadway and help create a more comfortable riding experience. When passing a cyclist, pass slowly and cautiously.
May is also National Motorcycle Safety Awareness Month. More information is available at https://www.trafficsafetymarketing.gov/get-materials/motorcycle-safety.
As April is National Distracted Driving Awareness Month, the April campaign theme is distracted traveling. The City reminds drivers, “It can wait! Keep your phone off the road.” People driving should secure their phones, devices, and any other items that can be distracting in a place that will not interfere with their ability to focus on the road. Regardless of travel mode, people traveling should stay alert to help all road users arrive at their destinations safely.
The March theme is opening car doors after parking on-street. The City reminds drivers: “Look before you open.” When parking your car on the street, look back to your left before you open your car door to check for people biking, walking, or driving. Only open your car door when you have confirmed that the “door zone” is clear of people and vehicles.
The February theme is right-of-way at intersections. The City reminds drivers and cyclists: “Arrive first, go first! Arrive together? Do the "right" thing! Wait for the person on your right to go first.” At a 4-way stop-controlled intersection, the driver or cyclist that gets there first, goes first. If they get there at the same time, the driver or cyclist to the right goes first. Both drivers and cyclists should yield to pedestrians in crosswalks and any other vehicles that were already in the intersection when they arrived.
The City reminds drivers: “What's the rush? Give pedestrians time to cross.” Most traffic signals in Beverly Hills have a pedestrian-head-start phase, which gives pedestrians the right-of-way 5 seconds before the light turns green for drivers. This increases the visibility of people walking and reduces the likelihood of pedestrian-involved collisions. Drivers should watch for pedestrians in the intersection and give them enough space to complete their crossing before turning into their path of travel.
The January theme is pedestrian safety. The City reminds drivers and cyclists: Watch for walkers! Keep an eye out for pedestrians crossing. Per California State law, all intersections are legal crossing points (unless signed otherwise) with or without a marked crosswalk. Drivers and cyclists should look for people crossing at intersections and yield to them. Drivers and cyclists should also come to a complete stop when exiting alleys and look for pedestrians before crossing over the sidewalk.
The City reminds pedestrians: Let’s see eye to eye! Make eye contact with drivers before crossing. People walking should stop, look both ways, confirm drivers see them, and only cross when the street is clear. When available, pedestrians are encouraged to use marked crosswalks to cross the street.
As of January 2023, there is a new California State law in effect that decriminalizes crossing midblock, also known as “jaywalking”. This means that an officer can only cite a pedestrian for this action when a reasonably careful person would realize there is an immediate danger of a collision. Regardless, the City encourages pedestrians to cross at intersections where they are most visible and where other road users expect to see people walking in the street.